Here is the executed research plan for the Kirby Law FCA Case Evaluation Tool .

This is not a hypothetical. This is a tactical, build-to-serve model focused on "Inbound Lead Qualification" for False Claims Act (FCA) litigation.

1. The Strategy: "Digital Intake Specialist"

Concept: A 10-question, branded web application (micro-site) that acts as a pre-screening paralegal. It gathers case details, calculates a "Fraud Likelihood Score" , and automatically triggers a phone call/email to Kirby Law only for high-value matches. For low-value or non-FCA cases, it provides a "Next Steps" educational exit, avoiding wasted attorney hours.

2. The Tech Stack & Capital Allocation (Budget: $500)

| Item | Cost | Justification | | :--- | :--- | :--- | | Domain & Hosting | $150/yr | Dedicated domain: `KirbyFCAScore.com` for specific ad relevance (vs. generic site) | | No-Code Web App Builder | $150/mo | Softr or Glide + Airtable backend for database, scoring logic, and conditional logic. | | CRM Integration | $100 | Zapier/Make.com to auto-sync qualified leads to HubSpot/Outlook. | | Legal Research Database | $100 | PACER access for verifying named defendants against real pending FCA cases. | | Graphic Assets | $0 | Use Canva (free) for the "Fraud Score" gauge UI. |

3. The "Fraud Likelihood Score" Logic (The Core IP)

The tool uses Conditional Weighted Scoring based on qui tam factors defined by the U.S. Department of Justice (DOJ) and 31 U.S.C. § 3729-3733 .

• Time in Role: >5 years at the company (+20 points) | <1 year (-5 points).
• Knowledge of Billing Codes: Specifically Medicare/Medicaid billing knowledge (+15 points).
• Nature of False Claim: Billing for services not rendered (+25) vs. Overbilling ($ amount) (+10).
• Existence of Documents: "Smoking Gun" email/Invoice? (+20 points).
• Current Employment Status: Still employed (+10) vs. Litigation risk (Terminated, -10).

Threshold: